Concept driven creative magazine advertising campaign by Sydney agency Percept for Melbourne food company Riviana.
Once Percept had redesigned Riviana's brand packaging, the next step was to create a conceptual magazine ad campain to promote their varied range of food products.
Percept decided to go for a simple and clear approach. We used white backgrounds to show the new packaging design in an uncluttered environment so their customers became familiar with the new look.
A conceptually driven photograph becomes the hero of each ad which is backed up with a simple and witty and fun headline which clearly communicates the client's desired message.
Each ad has a consistent layout and is clearly branded to reinforce the Riviana brand with every ad that appears in these industry magazines regardless of the subject matter.
Since the relaunch, Riviana informs us that their ads have been getting great results!
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