Creative direct mail marketing brochure graphic design for this printing company in the south eastern suburbs of Sydney.
Based in Sydney’s south eastern suburbs, Lionheart Offset first came to Percept for their corporate identity design and then the creative and graphic design of their direct mail marketing brochure.
They wanted to increase sales especially in the south and eastern suburbs of Sydney and felt the best way was a marketing campaign targeted at print buyers in advertising agencies and graphic design studios. With an audience of Sydney creatives, the concept and design was crucial to the success of this direct mail piece.
We came up with a photographic theme that ran off their name and was used to highlight the benefits of dealing with their company.
The finished article not only captures the attention with creative wit, but we incorporated special finishes and printing techniques into the design of this marketing brochure so Lionheart could show off their high quality craftsmanship which gives them the edge in the Sydney printing industry.
