Creative concepts for corporate press ad campaign for large corporate accounting firm to be rolled out to ads in magazine publications throughout Australia.
Percept were chosen as BDO Kendalls’ creative partner to develop the concept behind thier national magazine ad campaign.
BDO Kendalls help businesses from start ups to multi-nationals. BDO is a world wide network of public accounting firms. Each independent BDO Member Firm serves local and international clients in its own country.
Head officed in Brisbane, BDO Australia searched many creative companies in various states before selecting Percept as their creative partner for this project. It was crucial that they chose the right company to help them with the highly important national press ad campaign to position BDO as a challenger to the big four.
Percept welcomed the appointment with enthusiasm and got straight to work on the challenging brief.
A point to consider was that the campaign was to be rolled out to magazines across Australia by the in-house BDO design team.
Obviously a strong and memorable creative concept was crucial, but we had to devise a formula that would see a variety of creative with consistent execution for the life of such a large corporate campaign once it was in the hands of the client.
Once the concept had been agreed upon, Percept brainstormed many acronym headlines that were to be used throughout the campaign in conjunction with stock photo imagery which was laid out in a design template that follows the directive of the company’s global corporate styleguide.
Since its launch in late 2009, the creative for this corporate press ad campaign has proven to be successful in achieving the client’s objectives.
