Youth fashion brand magazine advertising campaigns by Percept Brand Design Agency in Sydney.

Sydney's Percept Brand Design Agency worked with youth fashion brand SMP on many magazine advertising campaigns.

SMP is an international youth fashion brand with mass appeal within the board riding market. This brand of youth based street-wear is targeted at surfers, skateboarders, snowboarders, moto-x riders and other extreme sports enthusiasts.

Brand identity and advertising in this industry is far more flexible than in the corporate world. With brand awareness extremely high in this sector, consistency is not as important as a cool image. As a result, we have created a multitude of different ad campaigns and brand design work over the years for SMP, both in Australia and the USA.

We worked with the SMP brand to strategise their marketing and advertising campaigns, deciding that press ads in magazines for specialised sporting interests would be the most effective way to raise brand awareness and retain customer loyalty.

Different campaigns were designed depending on the season and the brand’s attitude at that point in time. Graphic design when advertising to the youth market is ever-changing. We keep in touch of international trends ensuring that the design work of our Sydney studio is world class.

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