Newspaper press ad creative and brand graphic design for newspaper HR print advertising in Australia.
Yahoo!7 is one of the most comprehensive and engaging online destinations. Yahoo!7 brings together the highly successful internet business Yahoo! Australia & NZ with the online assets, television and magazine content of the Seven Network, one of Australia’s leading media companies. Yahoo!7 is growing and approached Percept to help them with their press ad creative and graphic design that seeks new team players that want to ‘live their brand’.
The small ad was designed to get the attention and interest future employees of Yahoo!7. It was to point them to the beginning of the Sydney Morning Herald where they would find a larger ad explaining each job position on offer. Therefore the ad needed to be simple, striking and bold acting as a teaser for Yahoo!7.
The brief for the larger ad design for Yahoo!7 was to give potential employees a reason to contact them. To achieve this call to action from their target market we focused on their recognisable brand image and clear and easily read job descriptions. This ad was also sub-branded for Xpand, a recruitment agency based in Sydney that handles employment opportunities and job vacancies for Yahoo!7 in Australia.
