Packaging Design / Aldi Stores

Project
Chazoos Cheese and Bacon Balls Paxkaging Design

Summary
This packaging design project was to stay within the boundaries of other familiar brands that produce similar product. The consumer was to immediately identify that the product was cheese and bacon balls, although it was to be clear that it was Aldi’s house brand and that it would represent a cost saving at the checkout. A major prerequisite was that the packaging design have strong shelf impact and appeal to mothers and children alike. It was to feature the existing Chazoos log design for branding.