Packaging
Design / Aldi Stores
Project
Chazoos Chip Packet Artwork
Summary
Again, these packs are to immediately
communicate that they are a premium private label product.
During the artwork stage on this job provision was also to
be made for large barcode surface areas to speed up the checkout
process. This is a good example of how design can improve
effectiveness in other areas such as the streamlining of day
to day business procedures which result in a better customer
experience. The packs were to feature the Chazoos logo design
for branding.
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