Packaging Design / Aldi Stores

Project
Chazoos Multipack 40 Carton Designs

Summary
Aldi approached us to design these cartons that house individual chip packets. In the layout of their stores product is displayed on the pallet that it is delivered on as opposed to being placed on a shelving system. The packaging design brief was to ensure the packaging was appealing to mothers and children alike. Point of sale impact was further strengthened due to our design forming a pattern when each box interacts with the others surrounding it when displayed as a mass cube on the pallet. Aldi also wanted the products to be branded by using their existing Chazoos logo design.