Corporate Design / AMW

Ashe Morgan Winthrop are the largest originators of commercial property finance in Australia. The finance sector is traditionally conservative in terms of design. When AMW came to us they requested that they remain plain and predicable, after much discussion we justified our reasoning to do something a little different to the corporate design of other competitors in their field. We certainly did not want to move away from a look of stability, instead we intended to give them a slightly creative twist on what was expected. The result of which equated to an upturn in new business.