Advertising / AMW

Project
AMW Press Advertisements Design

Summary
The brief was to design an ad campaign for this corporate client that would give potential customers a reason to contact them. To achieve this call to action from property investors we brainstormed many different concepts which were distilled down to a final few that ran as a campaign in newspapers throughout Australia’s capital cities. The simple illustration style gave AMW a look that stood out from the clutter and effectively communicated their message. The idea was to present AMW as an approachable organisation. The campaign earned AMW returns multiple times the size of their graphic design investment.