Brand identity design for Attic Group. Percept worked with the Sydney head office to develop an identity system that worked across all brand marketing collateral.
The Attic brand had an existing identity in the form of their logo that we were asked to retain, yet refresh. The design of their marketing material was outdated, ad hoc in look and at times not targeted. We worked with their in-house marketing team to devise a well positioned and effective communications plan for all their marketing collateral by using a well designed brand identity system to suit their specific requirements.
We were also required to strategise a brand identity system that would transition the business from a specialisation in just ladders to other areas of growth such as skylights and storage areas. The result was the creation of Attic Group as the mother brand with divisions for the various services. Percept Brand Design created a visual system to work across all their marketing collateral that colour coded each division. The identity system uses a consistent colour palette at brand level and distinguishes each service with a highlight colour.
A combination of quirky lineart illustration and real photography creates a look and feel that is unique to the Attic brand and is clearly recognised amongst their competitors. We also chose to use angled picture containers to allude to their clever space saving work within attic areas. This adds to their unique brand identity design at the same time as showing before and after visuals to quickly demonstrate to potential customers the benefits that Attic Group can provide.
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