Organic beauty product branding, packaging and e-commerce website design for Sydney brand Planet Eve Certified Organics by Percept.
Percept created the branding and packaging design for these beauty products as well as the design and development of their e-commerce website.
Based in Sydney, Planet Eve have developed certified organic skincare products that encourage Australian women to be beautiful naturally.
The branding began with the logo design. We then worked on the design of the product packaging, which of course was crucial in achieving a brand that successfully balances premium with nature.
The next step was to create the marketing material which was ads and brochure designs. We also applied the visual identity to a stationery suite.
The e-commerce website design was next on the list. Planet Eve is an online business, so obviously we built in the function of a shopping cart for product sales, but the site itself was to look beautiful. The website design also acts as an online brochure. It educates the user about these organic products and their ingredients whilst positioning the brand appropriately for the beauty industry as one to be desired.
