Percept Brand Design created specialist point of sale branding and logo pin graphic design according to the styleguide for Sydney 2000.

The Sydney Olympics were an exciting time for all and we were fortunate enough to be involved on a professional level through our specialist graphic design services. Although Percept were not directly responsible for the brand identity design itself, we worked with the logo and associated brand styleguide quite extensively. The majority of our work was for Aminco an official merchandise licensee that manufactures collector pins.

We handled the graphic design for the second set of official pins released branded with the Sydney 2000 brand design. There were 36 pins in all and they featured the logo design in its entirety or elements of the logo that could be used individually as allowed in stage 1 of the branding roll out styleguide. We dealt with SOCOG from design and refinement stages, through to final approval and production. The most important stipulation in the brief was that the design of these products were to make them sell like hotcakes!

In addition to generically branded Sydney 2000 product, we were also commissioned to design pins for major partners and sponsors of the Sydney games. These were used as morale boosters for the staff of these corporations and as goodwill giveaways providing value for their sponsorship dollar. They were all to feature the Sydney 2000 logo and the corporate logo designs of the sponsor company.

Backing cards for the pins were also designed and were created for practicality at point of sale. They are simple in design to show off the product itself and confirm that it is an official licensed product through a security feature in the top left corner.

We worked closely with an industrial designer to achieve the end result of the point of sale stands for the Sydney 2000 official products. The point of sale stands were constructed entirely from galvanised metal and featured a screen printed Sydney 2000 colour logo for maximum in store impact.

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