Event visual identity for promotional poster and brochure design by Percept Brand Design.

Wakakirri is a story festival for primary and secondary schools that features an Australia-wide dance and drama competition. Between 1997 and 2006, Percept (formerly Eye Scream Graphic Design Sydney) handled all of Wakakirri’s brand design and marketing requirements.

The main objectives for the visual brand identity design was to explain what the Wakakirri event is, to show that it is a national event and for it to be able to appear on any coloured background. It also had to fit with a diverse palette of design and themed imagery that is used to brand the event from year to year.

The brochure design for the Wakakirri brand is the flagship for the visual theme of each year. It serves to inform and inspire potential entrants from schools around Australia. The final design is to be appealing to students of all ages as well as the teaching staff.

We also design and publish the heat and grand final programs to be sold on the night. Their purpose is to raise revenue for the event and reinforce the other branding efforts.

The poster design features the branding and imagery for that year and is displayed within schools and public places to increase awareness for this event. The idea is to have a visually striking poster design that portrays Wakakirri as cool and informs the viewer of the dates and locations of the Australia-wide festival.

Videos are sold with footage from heats and grand final performances. The aim of our graphic design is to reinforce the brand and achieve maximum sales potential.

Certificates are awarded to students for achievement in various categories. The graphics change from year to year to suit the overall theme, yet the colour coding and sizes remain consistent for those who are successful over multiple years.

Each year we design a T-shirt to be sold on the night. Its purpose is to raise revenue for the event and reinforce the brand. The main objective is to offer something that most youths will actually want to wear so we can maximise sales across all ages.

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