Logo design and branding for a courier company based in South Sydney.

Federation Couriers are a South Sydney based Australian transport company who have since been bought by a larger operator. They came to Percept for branding rejuvenation which involved logo redesign, stationery suite, corporate brochure design, uniforms and vehicle signage.

As a medium sized player, they were different to other logistics companies. Federation were as technology savvy as their larger competitors with the vitality and flexibility of smaller organisations. Whilst always remaining professional, this was a company with a fun culture and the directors encouraged us to reflect this in their visual branding to communicate the dynamic operation that they were.

We also came up with a brochure that illustrated that they were not the same as the others. We utilised the circular shape of the logo for this document and had some fun with the page layout.

We introduced a character which is derived from the logo itself, adding to the brand’s personality. This was applied to staff uniforms which were clearly branded and were more fashionable than those worn by other companies.

Upon the sale of the business, the client attributed an increased worth of their company to this visual image overhaul.

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