Sydney design agency Percept create new branding for Grove Fruit Juice.
Grove Fruit Juice make fantastic juice which can be found in retail stores throughout Australia.
The Queensland company approached Percept in Sydney as their selected design agency for branding.
This branding project began with a redesign of the existing Grove logo and packaging design.
Percept used their experience in beverage branding and label design to develop a modern brand with personality that would speak with the customer at point of sale.
Our aim was to create an engaging brand and label design that would appear friendly and inviting to the customer. The result is quirky branding that features design elements with personality.
The branding look and feel then flowed into the rest of the Grove brand collateral items such as stationery, signage, styleguide etc.
Naturally different, is their tagline and this is what Percept were trying to capture on this rebranding project.
We designed the brand imagery as an insight into the Grove world which symbolises that the juice is nature's finest!
