This green logo design and graphic design usage guidelines were created for the Australian Government.
Their National Carbon Offset Standard (NCOS) initiative now replaces the old Greenhouse Friendly scheme and it required a brand identity in the form of a logo design that could be used by companies that have been proven to be carbon neutral and approved to use the logo. Please note that Percept themselves have not been certified carbon neutral, we were just appointed by the Australian Government’s Department of Climate Change and Energy Efficiency as the graphic design preferred supplier for the logo design for the initiative.
Percept were the successful design agency selected by this government department from a shortlist of four design companies that were invited to participate in the paid pitch situation that took place in the initial concepts stage of the design process for this logo.
After emerging as the successful design provider in stage 1, a selection of Percept’s logo design concepts were chosen to be taken into the market research phase which we managed on behalf of the client with an external supplier who carried out the focus group sessions with detailed reports on the findings. This process was used to provide feedback which was key in the development of the logo to ensure it communicated the intended messages.
Once the logo was approved, brand guidelines were developed to ensure it is correctly and consistently used by third party graphic designers that certified companies use from all around Australia. These usage guidelines help to uphold the integrity of the brand image for NCOS logo and its certified participants who are approved to use it.