
Consultancy for product brand naming and industry marketing pack graphic design for Sydney industrial brand Alspec.
Alspec is an independent Australian industrial company based in Western Sydney involved in the distribution of aluminium semi-fabricated products. Over the past 25 years the company has grown to become a leader in its field, with an Australia-wide distribution network. After shortlisting a hand full of leading graphic design companies in Sydney, they selected Percept as the design consultancy to help them with their VersaStyle product name, catalogue design and marketing package.
Alspec needed a smart and sophisticated way to help fabricators showcase their VersaStyle Wardrobe Systems to consumers. This wallet was designed to house all Alspec marketing collateral that we designed for the launch of their wardrobe range.
Part of the brief was to come up with the name for this product range and VersaStyle was selected from the hundreds of brand names we brainstormed in the product name generation process.
The minimal and clean graphic design for this marketing brochure, took inspiration from the beautiful photography of lifestyle images intended to have an aspirational effect on the consumer. This brochure which acts as a catatlogue was used as a marketing tool to highlight the system’s design, features, benefits, style, colour and hardware.
CORPORATE DESIGN
- BRAND DESIGN CONSULTANCY
- PRODUCT BRAND NAMING
- INDUSTRY MARKETING PACK
- SALES REPRESENTATIVE PACK
- BROCHURE DESIGN
- CATALOGUE









