This Business Enterprise Centre in the Sutherland Shire in Sydney South chose Percept for quality annual report design and printing.
Percept designed this corporate annual report for the St George and Sutherland Shire BEC in Sydney south.
A quality annual report design that was to be suitable for printing as well as online use.
The brief was to improve the quality and professionalism but not move too far away from annual reports of previous years so there was an element of familiarity for their members and stakeholders who would be the readers of the document. It was also a requirement to use the colour palette of their existing corporate identity which is red and blue.
As with all annual report design, clear communication of key information is very important. The design keeps this front of mind throughout the document so the reader can quickly and easily access the information that is important to them.
A combination of client supplied images and stock photography is used throughout to ensure the project came in on budget without sacrificing too much from a visual perspective. Considering the variation of image quality across these different sources, we worked some special colour treatment into them which acted as a clever design feature that could also mask deficiencies of image quality where it was an issue.
Percept also managed the print production of this annual report. Due to the majority of users now downloading the digital version from the website, the print run was done digitally as it was not a particularly large quantity.
