This coporate profile was designed for recruitment company Mars with offices in various Australian capital cities by Percept Brand Design in Sydney.
The Sydney office of Mars Recruitment approached Percept for specialist design of their corporate company profile which would be used as their main print marketing collateral for potential clients around Australia.
Whilst their corporate identity was already established, the brief was quite open in terms of the design of the company profile. Their main objectives were to communicate that they were an extremely professional organisation, but at the same time, they were not like the other accounting and finance recruitment agencies.
Percept chose to depict these objectives by using the city scape images to show the corporate recruitment environment. We then introduced the left-field concept of wild animals to represent that Mars were not your average company.
The whole concept revolves around the idea that Mars brings a refreshing approach to the industry. Not only are they effective, but you'll enjoy working with them too.
Percept have much experience in the world of corporate profile design and often we work with clients that do not have budget for photography. We are conscious that most company profiles use standard stock imagery that makes them look very generic and we believed that this solution will certainly differentiate Mars from the masses. Although the imagery used is from stock libraries, we've superimposed images into different environments to make the whole concept unique to our client.
From all reports so far, it has been very well received and has already been reprinted to keep up with demand.
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