Corporate graphic design for strategic marketing collateral in the form of B2B direct mail brochures for the Australian Stock Exchange in Sydney.
Based in Sydney, the Australian Stock Exchange (ASX) commissioned Percept to design corporate marketing collateral in the form of strategic B2B direct mail brochure campaigns for their Information Services Division.
Percept developed the strategic concept for the first direct marketing brochure design using the analogy of a hummingbird which moves so quickly it appears as a blur. When you have a tool that can capture each fine detail, you can see exactly what is going on. This visually represented the product they were offering.
The corporate direct mail design proved a success with an immediate spike in public company subscriptions across Australia.
Following the success of the hummingbird design for the first direct mail brochure, we decided to follow a bird theme for all Australian Stock Exchange Information Services marketing material. There is no shortage of symbolism in the bird world with many parallels that can be drawn to a product’s benefits. It is also a very effective way to brand the corporate marketing collateral from one division within a large corporation.