Corporate identity and new brand roll-out including product catalogue design for new Australian hire company based in Sydney.

Specialising in road safety barriers, Booths Hire supply equipment to the Australian construction industry. They approached us as a short-listed graphic design studio on inception of their new company and we won their trust to design their corporate identity and roll-out their entire marketing effort.

The logo was designed in collaboration with the client and has remained the cornerstone of their branding ever since.

We then created an 84 page catalogue designed to feature their product range as the main tool to be used by their sales team throughout Australia. Ease of use was important to the client so colour coded product categories were utilised. A lot of planning went into the page layout and grid template at the beginning of the process to ensure consistency and clarity in an information-rich document.

We then designed an online product catalogue website to mirror the feel of the printed catalogue design and contain the same information. Importantly, the navigation system had to be user friendly given the computer literacy levels within the end user demographic.

A positive point of difference from their competitors saw Booths staff consistently present themselves neatly in clearly branded practical work wear.

Simple and clear communication of their contact details was the main objective on this stationery design project whilst reinforcing the Booths brand identity. We designed business cards, letterheads, with comps and note pads.

A large portion of the marketing budget goes into press ads in industry publications which contribute greatly to the brand’s success. We created a campaign which reiterates their corporate design style and is flexible enough to work in a variety of ad shapes and sizes.

Exterior signage design for depots, interior way-finding signs for offices and new vehicle signage for the entire fleet all add up to increased brand recognition and recall within local geographic areas. The labels on the barriers themselves appear all over Australia and are the most recognised branding tool for the company.

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