Interpod build repeatable bathrooms offsite for new developments such as unit blocks, hotels and hospitals. They chose Sydney's Percept from a shortlist of other branding agencies to design their corporate identity package. We began the branding process with their logo design which forms the cornerstone of their corporate identity. Whilst offsite bathroom building is popular in Europe, it is a new concept in the Australian market. As a result we made a strategic decision to ensure their corporate identity depicted what they actually did in some way.
The logo design features a variety of elements coming together before being dropped into place and we felt this adequately explained the primary idea behind Interpod Offsite.
The logo design was also intended to appropriately represent a dynamic and forward-thinking, professional company. This thread was then continued through the design of their stationery package which is contemporary in feel. This is important because the main target audience for this product is architects and they are attracted to modern design aesthetics.
Brochure design was the next project in the roll-out of this branding package. Again, the aim was to appeal to the design savvy architectural market and demonstrate to them that rather than compromise on quality, this pod system would achieve a better end result whilst saving time, costs and wastage.
The final step in the whole corporate identity package was the website design. The purpose of the website was much the same as the brochure, but it allowed the user to easily find out more information and lead them to making a sales enquiry.
The branding package of logo, stationery, brochure and website make for a cohesive corporate identity design that effectively represents Interpod Offsite.
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