Sydney company Peoplebank required corporate identity design for their new brand, Propenso, specialising in executive recruitment. After researching their options, Percept were the clear choice.
From the Peoplebank stable comes Propenso, a recruitment brand that specialises in executive level sales, marketing, consulting and strategy placements. Percept were chosen to design the new corporate identity and brochure for this Sydney company.
With a focus on high quality branding, the Propenso corporate identity was to connect with executive level talent and communicate on their level.
We developed an identity with strength, class and clarity to represent this new brand. These things, combined with a sophisticated colour palette position the brand well in an effort to attain instant credibility in a highly competitive national marketplace.
It has also been described as a slick, modern and contemporary corporate identity design and company brochure that is doing an effective job of establishing this new company as a leading force in this sector of the recruitment industry.
Since the launch of the new company I.D. and the Propenso Executive corporate brochure, Peoplebank are now keen to have Percept involved in the design of other brands and marketing collateral within their group of companies.
If you are interested in company identity design, click here to see more like this.
