Professional corporate identity design including logo, corporate stationery, website and ads for Trading Reference Australia, by Percept in Sydney
In need of a professional logo design, stationery, website and ads, Sydney based company Trading Reference Australia approached Percept to handle their corporate identity design requirements.
The first thing that struck us was the fresh and vibrant personality of the company’s people. This was a great influence in the logo design itself as we tried to capture this approachable persona and merge it with the solidity and professionalism of the service based company that they represent into a corporate brand image that visually conveys the essence of this unique combination.
This feel flowed into the look of the stationery, their ads and of course their corporate website design.
The result is a powerful yet inviting corporate identity package that symbolises what TRA is all about. The design’s versatility lends itself to the many applications required in a corporate identity roll out, making for a recognisable brand with personality.
