Fashion brand corporate identity design and guidelines by Percept in Sydney Australia.
Percept Brand Design created the corporate identity and brand guidelines for Liittaa, an Australian company in the fashion industry.
Fashion brands require corporate identities that are timeless and can transition through trends from season to season.
Percept began with a logotype that reflected the personality of this fashion conscious brand. We then developed a colour palette that would be synonymous with the brand and then created a pattern system derived from the bespoke type in the logo.
The signature pattern is key to this fashion brand’s corporate identity and Percept designed their stationery suite using the Liittaa signature as the design feature.
Once the base for the brand look and feel had been established, we developed basic brand guidelines for their corporate identity which shows other designers and suppliers how the brand is intended to be used.
If you are interested in fashion brand design, click here to see more.
