Corporate Identity: MCR IT consultancy North Sydney logo design Corporate Identity: MCR IT consultancy North Sydney stationery design Corporate Identity: MCR IT consultancy North Sydney corporate presentation design Corporate Identity: MCR IT consultancy North Sydney marketing collateral and brochure design Corporate Identity: MCR IT consultancy North Sydney corporate marketing collateral design Corporate Identity: MCR IT consultancy North Sydney website design
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MCR are an IT services provider in North Sydney offering businesses partnership in the form of consultation, sourcing and implementation of technical services.

Percept were commissioned as their corporate identity design consultants in regards to their company logo and marketing collateral.

This identity project began with a redesign of their existing brand image that was not working as well as it could. We simplified and sophisticated the logo itself with a view to strengthening the way it would work not just as a stand alone logo, but in a corporate identity system that would include a wide range of marketing collateral.

As well as redesigning their corporate logo and stationery suite, their marketing collateral included the design of a presentation folder, corporate overview, product brochure and website design.

The North Sydney consultancy team present varying information depending on a customer’s needs. We intended to give all presented material a common thread and came up with a folder that introduces the corporate colour panelling system which essentially brands all MCR printed communications. The folder itself houses documentation of different shapes and sizes that are cohesive in their look.

Once we had decided on the corporate colour panelling system to brand all MCR print communication, we needed a way to clearly distinguish one brochure from another. Our solution was to use photography to achieve this as well as encapsulate visually what the content was all about. The website was then designed to fit with the rest of the MCR printed marketing collateral.

Being a large organisation in North Sydney, MCR required a vast range of elements to make up their office stationery suite. Slick and corporate was what the graphic design brief required and it shows in the clean and sophisticated end result. Business cards, letterheads, followers, with compliments slips and envelopes were designed and printed, consistently branding all elements with the new corporate identity design.

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Percept Logo Design