Corporate identity design consultants to Need recruitment brokers based in the Sydney CBD.

Head officed in Sydney’s CBD Need asked Percept in as consultants to design their corporate identity, realising that the key to success for their new concept was to have a strong brand in the market place.

Percept designed an approachable, fresh and modern logo that reflected the brand attributes. This logo design symbolises the way the Need portal works. Employers post their role requirements, recruiters bid for their exclusive work, while Need is the central element that is key to the outcome.

Once the back end was completely functional, Percept corporate identity consultants designed the front end of their corporate website to reflect the high end technology used in their product.

We built on the branding that we had already established and designed a website that is slick in operation and clear in communication. The website was built using HTML and Flash.

Business cards were then designed with clear communication of their new brand and Sydney CBD contact details. We also graphically represented their ‘10 Step Process’ quickly highlighting how Need works for employers and recruiters new to the concept.

Need also required a series of press advertisements, banners and corporate brochures designed to increase brand awareness and give potential contributors a reason to contact them.

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