Corporate identity design for new company Gourmet Outdoor by Sydney agency Percept.
Sydney based brand design agency Percept were selected to design the new corporate identity for Gourmet Outdoor.
Like most corporate identity design projects, we began with logo design to create the main visual identifier for their new company.
Gourmet Outdoor specialise in outdoor entertaining areas and more specifically, the modular kitchen set ups for those areas. Being Australian, everything revolves around the BBQ, but Gourmet Outdoor provide the entire solution including items such as stainless steel cupboards, refrigeration units, pizza ovens, sinks, dishwashers and kitchen benches which are all customised to suit the unique needs of each individual homeowner and the desired layout of their entertaining area.
Our intention with the logo was not to explain how their customised modular system worked, but more so create a clean and classic corporate identity design that would fittingly represent the products of this new company. We also considered the fact that the logo could appear on the physical items themselves as a badge so it was important to create a brand that was appropriate. This was especially the case considering that the target market for these products are generally more attracted to exclusive and premium items and would be purchasing these systems through their landscape architects.
After the logo, came the corporate stationery design. Again, Percept aimed to create a sophisticated image for this new company with use of a muted colour palette, specialty stock, double sided printing and special finishes such as spot UV varnish. This all adds up to give the corporate stationery design a premium feel.
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