Visual identity and strategic branding for Sydney consultants business in the form of company naming, logo development and corporate brochure design.
Incept Labs are a company based in the Sydney CBD that specialise in strategic innovation consultancy for large corporates.
Percept were hired as branding consultants for this new Sydney venture’s visual identity design. We began with company name strategy and brainstorming, which eventually arrived at an outcome of Incept Labs.
We then progressed to working on their corporate logo design which visually represents the unique way in which they work. This was followed shortly after by their stationery and finally the corporate brochure design.
Percept were heavily involved in the strategic positioning of the company and used design as the tool to conceptually communicate with their target audience in an effective way.
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