Corporate identity for The Strata Agency in Sydney including logo design, stationery, brochures and website.
When Sydney’s The Strata Agency asked us to design their corporate identity, we researched their competitors and suggested that they shouldn’t look like just another strata company.
Percept identified an opportunity in the fact that they were a female run business and a high percentage of body corporate decision makers are also female, so we played on that connection to create a softer corporate identity that had a feminine feel.
As their Sydney brand design agency, we also recommended steering clear of a standard logo design and instead opted for a flexible pattern system that works well across the logo, stationery, website and brochure design items that make up The Strata Agency’s fresh new corporate identity.
