Corporate identity system design by Percept for Enware brands in Sydney, Australia.
Enware’s head office in Sydney’s south selected Percept Brand Design to create their corporate identity system. The system was designed to provide a cohesive corporate identity look and feel across all brands within their stable, and be used consistently on allmarketing collateral.
Enware already had a corporate logo in place as well as a variety of logos for their other brands such as Franke, SafeEquip and CareDesign which all sat under the overall Enware brand umbrella. We worked with the great team at Enware to improve their corporate identity system and apply it consistently in the look and feel across all of their marketing collateral. They also had an opportunity where their existing customers for one brand could be prompted to the fact that they also produced products for associated uses under their other brand names. So part of our job was to visually tie everything together to increase the potential of cross selling to Enware’s existing customer base.
The solution features a colour palette built from the existing individual brands combined with common graphic treatments which stem from and are ownable by the Enware mother brand.
Consistent type treatments and layouts are used to easily communicate product information so the potential customer can quickly and clearly obtain the specification that they require.
The design of this corporate identity system has been rolled out to product catalogues, marketing brochures, magazine ads, banners, stationery, signage and websites. A corporate identity style guide has also been developed to ensure the system will work for Enware into the future as they roll-out further collateral through us, their internal design team as well as any third party graphic design service providers.
If you are interested in corporate identity system design, click here to see more.
