Corporate identity including logo design, stationery, website and ads for Trading Reference Australia.
In need of a suitable logo design, stationery, website and ads, Sydney based company Trading Reference Australia approached us to handle their corporate identity requirements.
The first thing that struck us was the fresh and vibrant personality of the company’s people. This was a great influence in the logo design itself as we tried to capture this approachable persona and merge it with the solidity and strength of the service based company that they represent into a brand image that visually conveys the essence of this unique combination.
The result is a powerful yet inviting corporate identity that symbolises what TRA is all about. The design’s versatility lends itself to the many applications required in a corporate identity roll out, making for a recognisable brand with personality.
