Corporate Design / CRDC

Project
Spotlight Newsletter Redesign

Summary
The newsletter for the Government's Cotton Research and Development Corporation, 'Spotlight', is a quarterly publication that was in desperate need of an overhaul. We were appointed to redesign it’s format and increase readership. We developed a layout grid that is interchangeable and the colour palette for each issue is based on the hero shot from the front cover. The new design has been very well received both internally and externally with the newsletter enjoying its highest ever readership levels.