Brand Design / EDYS

Project
EDYS Parent Brochure Design

Summary
The overall look and feel of this brochure needed to be appealing to young people aged between 11 and 18 whilst actually communicating with an older audience of parents. Percept created a vibrant, fresh and striking look and feel featuring a mish-mash of interesting little details. Images used are relevant to the age group and create a sense of fun and can also be found on their website design.

The brochure for Parents highlights relevant services i.e. a supported play group for young parents is differentiated from other brochures by use of colour and imagery.