Feature Projects / St George Rebranding

Project
New St George Cabs Design

Summary
We recently undertook a rebranding project for St George Cabs which, amongst other things, involved redesigning the vehicle signage on the cabs themselves. Whilst it keeps the red and white theme, the dynamic new design is quite different from the old, featuring a large dragon which breathes fire along each side of the car. Their new brand identity is made up of a clean typographic logo which represents St George slaying the dragon. Reflective vinyl has been used to maximise visibility at night. The overall impact of the new livery design for the St Geoge fleet will ensure they are the flagship of the Sydney taxi industry, a real achievement for St George Cabs who are based in Sydney's southern suburbs.