Feature Projects / Packaging Design

Project
Gold Medal Snacks Brand Range Packaging Redesign

Summary
Gold Medal Snacks make a variety of products and were unhappy with the design of their packs because each product had its own identity and they didn’t leverage any brand strength. The objective was to create a brand family whilst shifting the consumer’s perception of their products to a more premium feel. The brief also required some link to the older branding and pack designs to reassure the existing customer base. Since their launch, there has been a hugely positive effect on sales and the client believes this is a direct result of the new packaging designs.