Feature Projects / Branding

Project
Carmens Business Cards - Award Winning Design

Summary
These business cards were created for the licensee of this Sydney nightclub. The solution was to have something respectable and professional on the front then use the reverse side to represent the individual whilst playing on the nightclub ‘scene’ which the recipient would be able to relate to. The photography was shot in the nightclub itself adding a raw authenticity to the overall idea.

This project has been published in design journals as well as winning an International Creativity Annual Award.