Corporate Identity Design / Federation

Federation Couriers are a Sydney based Australian transport company who have recently been bought by a larger operator. They came to us for brand rejuvenation which involved a total image overhaul. This in effect increased the worth of their business to prospective buyers.

Project
Federation Couriers Visual Identity Design

Summary
A medium sized player, they were different to other logistics companies. They were technology savvy like their larger competitors, with the vitality and flexibility of smaller organisations and required these positives to be reflected in their visual I.D.