Packaging Design / Funny Label

Project
Funny Label Vineyards Wine Label Design

Summary
The wine sector can sometimes be a little stuffy. This has been changing a little in recent years, but in general people have preconceived ideas about what you can and can’t do on a wine label. Which is why we jumped at the opportunity when we were approached about the Funny Label Vineyards project for Sydney's Bacchus Wine Merchants. We played on what was expected from a classic wine label and gave it a dry twist. The design is proving popular and it hasn’t dumbed down the product itself - which is a very serious drop indeed!.