Packaging Design / Gold Medal Snacks

Project
FMCG Branding and Packaging Redesign

Summary
The packaging design for Oinks was part of the brand range redesign that would give the consumer a perception of a premium feel. The objective was to tie all products together visually to improve shelf impact and brand recognition. The brief also required some link to the older branding and pack designs to reassure the existing customer base. Since the launch of the new packaging designs, the client has enjoyed a drastic increase in retail distribution and product sales which they credit as a direct result of the rebranding and new packaging designs.