Packaging Design / Real McCoy

Project
Jumpy’s Packaging Design

Summary
Jumpy’s are a chip product with unique appeal. We worked with Real McCoy in Sydney to develop this new packaging design which strategically moved their product to a different shelf position. The design itself clearly brands the product because it is simple and strong. Sales figures have increased dramatically since it’s introduction and this rejuvenated sub-brand has really stamped it’s mark in the FMCG category.