Corporate Identity Design / Need

Sydney's Need asked Percept to design its corporate identity, realising that the key to success is to have a strong brand in the market place.

Need is a secure online recruitment broking portal for recruiters and a strategic sourcing portal for recruitment services for employers.

Project
Need Corporate Identity Design

Summary
Percept designed an approachable, fresh and modern logo that reflected Need's brand attributes. This logo design symbolises the way the Need portal works. Employers post their role requirements, recruiters bid for their exclusive work, while need is the central element that is key to the outcome.