New to the Australian alcoholic beverage market, Hooten is fully imported from Holland. The name Hooten was provided by the client, but aside from that, there was no established branding so everything was created from scratch.
The brief was to create branding, beer label design and packaging design for the Australian market that was unique, identifiable, credible and memorable. It was also to visually communicate to the customer that it was a quality beer from Holland and conform to some of the conventions used by European beers that would successfully position this beer within the category.
Percept utilised the Dutch lion and their national sporting colours to communicate the country of origin. And to fit within the premium beer category, a long necked green glass bottle was chosen along with a traditional label shape. Use of the name within a banner, backed up by symbolism developed specifically for the Hooten brand give this beer its own unique personality. A foil label and the icons that were developed for the natural ingredients used add to the story that this is a high quality, premium product.
The packaging design for the six packs introduces a background of traditional Dutch houses which further enhances the authenticity of the imported origin of this finely brewed beer. These six packs are placed into trays and then shrink wrapped for sale as a case in the retail environment where they are available throughout Australia.
As the beer was traditionally brewed, bottled, labelled and packed in Holland, it meant that all the print production and labelling was done over there which was handled from Australia with great management and communication skills from our client in Sydney, making for a fantastic end result.
If you would like to try this great beer, you can pick up a case at any Liquorstax outlet.