Packaging Design: Australian bottled water label design by Percept in Sydney Packaging Design: Plain image of water Packaging Design: Label for bottled water that exports from Australia to China Packaging Design: Close up detail image of the water and sky Packaging Design: Outer carton pack for export from Australia to China

As a specialist packaging design agency, Percept have much experience in designing labels for different beverages. This is why Tianda chose us to work on the packaging design of their bottled water brand, Blue Valley Water.

Tianda had identified a huge opportunity to market the Chinese sales of pure Australian water from the unspoilt island of Tasmania. From this, the brief was developed for a label design that was clean and simple. The idea being that it would fittingly represent the product inside.

Another reason for a crisp and uncomplicated bottled water label design was that it needed to be clearly understood in two languages, both Chinese and English. The design of the packaging itself had to effectively communicate, what the product was, where it was from and why it was special very quickly as it would only be glanced at by potential consumers in a busy retail supermarket shopping situation.

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