Packaging graphic design for retail cleaning products by the Electrolux brand in Sydney.
Electrolux worked with AE Displays in Sydney to create point of sale solutions, the requirements of which lead to packaging graphic design. Being a speciality of ours, Percept Brand Design were commissioned to design retail packaging solutions for the Electrolux brand.
Electrolux worked with us to design the packaging system for their own range of cleaning products that retail in department stores where their appliances are sold.
Percept’s solution was purposefully simple using a clean style featuring a blue background for good shelf blocking and establishing a strong link to Electrolux’s corporate image with use of colour and shape.
The overall graphic design for the packaging is far removed from the dumbed down retail feel of similar products, appropriately positioning Electrolux as high quality products. Consumers feel comfortable purchasing their cleaning products from a reputable brand name.
In another project that didn't go to production we worked with Electrolux on the product packaging design for a range of cooking products that were developed in partnership with celebrity chef Tetsuya.
