Sydney's Percept were the natural choice for the re-branding and brand label packaging design for Divine Cosmetics.
Sydney based Divine Cosmetics specialise in natural skincare products and they chose Percept for their rebranding and packaging design because of our experience on similar cosmetics brand packaging and label design projects. Made in Australia from the finest natural ingredients, the Divine Cosmetics range of skincare products are designed to cleanse, nourish and protect the skin.
Seeing as these are natural products, we decided to keep the label design very simple with lots of white space and a visual image that features across the range of packaging that represented the pure essence of the products and their use of Australian essential oils.
Each product is colour coded so it is easy to distinguish between them when repeat purchasing.
When we refreshed the brand logo itself, we decided to keep it fairly simple also so as to not detract from the overall impact of the packaging design. It was to enhance the product's premium feel whilst alluding to the natural benefits of the cosmetics products.
This Sydney based client has reported really positive feedback from their customers. They were so happy with the end result that they have given us a packaging design project brief for one of their other brands.