Funny Label Vineyards in Sydney approached Percept for their wine label design.
The wine sector can sometimes be a little stuffy. This has been changing a little in recent years, but in general people have preconceived ideas about what you can and can’t do on a wine label design. Which is why we jumped at the opportunity when we were approached about the Funny Label Vineyards project for Sydney’s Bacchus Wine Merchants.
With the name came the risk that the wine itself would not be taken seriously, so we came up with a classic looking label that on closer inspection features humorous details which add to the wine’s personality and appeal and has helped sales for this new Sydney brand.
We played on what was expected from a classic wine label and gave it a dry twist. The new design is proving popular and it hasn’t dumbed down the product itself - which is a very serious drop indeed!
