Packaging and label design by Percept in Sydney Australia, for international food products brand Continental.

Percept Brand Design worked closely with Unilever Food Solutions in Sydney on the promotional material, packaging and label design of food service products for Continental.

With Chefs and cooks as the main target market, the key messages we were aiming to communicate for Continental revolved around quality. We feature food photography to visually demonstrate that the Continental gluten free range of products deliver on quality without compromising on taste. In fact, Chefs would still achieve a top quality end result at reduced time and cost when compared to making it from scratch.

It was also important for the packaging design to be cleanly branded with the Continental logo so the Chef would know the product was from a reputable company that they know and trust. In addition to these considerations, we also made sure that the design was simple and displayed the product name clearly. This is very important in a busy kitchen where time is of the essence and locating the correct product swiftly makes all the difference.

We developed a quick reference icon system that informs the Chef about important information regarding the product and its benefits.

Unlike a retail product, where the front of pack sells the product from the shelf, it is not as important in the food service market. As a result, a decision was made to combine traditional back label nutritional information onto the side of the front label design to keep printing costs down and pass this saving onto the customer.

To coincide with the launch of these new Continental products, a promotional pack and marketing material was designed by Percept. These items were used by sales reps to educate the professional food industry about the product launch and the benefits it represented to their target audience.

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