Health Minders chose brand packaging design specialists Percept as their creative partner for Healthy Life and Natural Alternative health food and gourmet cooking condiments products.
Situated in Sydney’s western suburbs, Health Minders are Australia’s largest national health food market distributor.
Healthy Life is a chain of retail stores that sells their own brand of natural products. Percept designed a series of packs for their food range that was bright and vibrant with a feeling of positive energy. When hung together as a set in-store, the shelf blocking is very strong and the customer can then easily locate the item they are after.
The illustrations and colour palette used on the packaging is an extention of the overall branding for Healthy Life stores.
After the success of the food packaging design, we applied a similar theme to the label designs for their range of gourmet cooking oils.
Sold through a variety of health food stores across Australia is the brand Natural Alternative which has a diverse product offering from skincare to cleaning products. Percept has been involved in the packaging design for their gourmet cooking oils, natural food products and vitamin lines.
